The Prince’s Trust Launches in the USA with Lionel Richie as its Brand’s Face

InspirationMarch 1, 2021

After 45 years of its birth, the Prince’s Trust has finally launched in the USA- and it couldn’t have chosen a better time to make its entry into the country.

The Prince’s Trust USA | The online launch event featured some major stars

The Prince’s Trust USA launches at a time when the pandemic has taken quite a toll on the young people in the country. While the world had its fair share of challenges pre-pandemic, the global economic collapse caused a spike in youth unemployment and significantly increased the lack of education and resources.

More on the Prince’s Trust

The Prince’s Trust is a UK-based charity that was brought to life in 1976 by the Prince of Wales, Charles. It aimed to aid the young and vulnerable population in the country get their lives back on track.

The trust supports 11-to-30-year-olds who struggle at school, are unemployed, and are at risk of exclusion overall. A significant number of the youth placed under the Trust’s supervision are either in or are leaving care. These individuals face many issues, including mental health problems, homelessness, or multiple counts of trouble with the law.

Prince of Wales | The Prince’s Trust’s ambassadors as of 2019

The Trust also serves by providing a vast range of training programs, providing financial and practical and assistance to foster youth’s confidence and motivation. Every year, the Trust takes 60,000 individuals under their wing, with statistics boasting every 3 out of 4 young people moving on to education, employment, training, or volunteering in some capacity.

The Prince’s Trust USA

The Prince’s Trust USA’s official launch event was hosted by the American Idol judge, Lionel Richie, who made a very touching speech. He took listeners back to his school days, relaying how he’d been mentored by a village of people in Alabama growing up. He remembers how everyone would repeatedly remind him that failure was not an option. With the Prince’s Trust, he claimed, that is exactly what the US youth gets.

GQ | Lionel Richie graciously hosted the online launch event

Conclusively, he hinted at how he would be able to make a difference in young people’s lives now too.

The inaugural event also served to introduce the leader and CEO of the charity, Jessica Greer Morris. Befittingly, she claimed that the Prince’s Trust’s goal for the following 2 years is to create a channel for the United States citizens to support the work of the charity. Moreover, another essential goal remains to instill the same life-altering programs that have been successful in 13 countries around the globe.